Lace up your shoes for The 404 Run, Atlanta's newest signature race, taking place on Saturday, April 4, 2026. This unique 4.04-mile road race is perfectly timed to coincide with "404 Day," an unofficial holiday celebrating Atlanta's vibrant culture, community, and iconic area code. More than just a competition, The 404 Run is designed as an immersive Atlanta experience, blending the thrill of running with music, art, and a profound sense of city pride. It's an invitation to be part of something new in its inaugural year, promising a celebratory atmosphere for participants of all skill levels.

Runners will embark on a scenic journey through some of Atlanta's most iconic park and BeltLine corridors, with the course described as a fast road and paved path. While specific course details and the official map will be shared closer to race day, expect an electrifying route that showcases the city's beauty. Typical race day conditions in early April offer pleasant running weather, with highs around 72°F and lows around 47°F, accompanied by only a 15% chance of precipitation, ensuring a comfortable and enjoyable experience. The race officially starts at 9:00 AM, following an opening ceremony and warm-up, and features professional chip timing.

Beyond the personal challenge, The 404 Run offers a chance to make a difference. A portion of every registration is dedicated to cancer research, and participants have the optional opportunity to run in honor or memory of someone affected by cancer, with those names potentially recognized as part of the event. Finishers will proudly receive a commemorative T-shirt and a finisher's medal, with early registrants designated as "Founders" earning additional special swag. Awards will also be presented to overall male and female winners, as well as top finishers across various age groups, culminating in a festive post-race celebration.