HOKA Shoe Launch Event

Lace up for an exclusive opportunity at the HOKA Shoe Launch Event, taking place on January 29, 2026, in Durham, NC. This isn't just a race; it's your chance to be among the very first to experience a highly anticipated, speedy new HOKA shoe. Hosted at Fleet Feet Durham - Southpoint, the event invites runners to take the "top-secret sneaker" for a test spin around the store or even a lap around the parking lot. This unique 3-mile demo run offers an engaging, low-key experience focused entirely on the thrill of new gear, complete with complimentary coffee and treats courtesy of HOKA.

Forget the typical race day anxieties; this event prioritizes discovery and community. Attendees receive VIP access by RSVPing, securing their spot to test-drive and potentially purchase this exclusive footwear before anyone else. The relaxed atmosphere and focus on product innovation make it perfect for runners eager to get ahead of the curve. With typical race day conditions in late January offering highs around 52°F and lows around 32°F, coupled with a 13% chance of precipitation, it's ideal weather for an indoor-focused launch event.