Shopiere Days Race

Lace up for the Shopiere Days Race on Saturday, June 27, 2026, a vibrant community event offering both a 10K run and a 5K walk/run in beautiful Beloit, Wisconsin. This race provides an excellent opportunity to challenge yourself while immersing in the long-held tradition of Shopiere Days, a celebration dating back to the 1950s that promises a festive atmosphere for all participants and spectators. Typical race day conditions in late June bring comfortable highs around 79°F and lows around 58°F, with only a 17% chance of precipitation, creating ideal running weather.

Both the 10K and 5K races kick off near the Town of Turtle Fire Department, at the intersection of S Co Rd J and E Creek Rd, before leading runners through distinct courses and concluding at Sweet-Allyn Park. The 5K route guides participants along local roads, traveling east on E Creek Road before turning onto S Smith Road and E County Road J, ultimately finishing back on S County J. For those seeking a more varied challenge, the 10K course offers an engaging mix of road running and a unique 1.5-mile trail segment, circling around the Town Hall center and incorporating a loop around Turtle Creek Parkway.

Beyond the satisfying finish line, the Shopiere Days Race truly stands out for its lively post-race celebration. Your registration includes an event T-shirt and a participation medal, with packet pickup starting at 7:00 AM. Runners and their supporters can enjoy live music, a thrilling carnival, a bustling vendor market, and a fantastic Tractor & Car Show right in Sweet-Allyn Park, transforming your race day into a full-fledged community experience.